Do you associate the city of Parma (Italy) with scent of violets, or Bufallo (US) with the aroma of Cheerios™, or the city of York (UK) with the smell of horse hair & hoof oil? According to a new paper in the journal marketing theory some people do, and this has helped to inspire marketing […]
Tag: scent
Prof. Dr. Dr. Dr. Hanns Hatt and the smell of a woman
Prof. Dr. Dr. Dr. Hanns Hatt (actually, Prof. Dr. Dr. Dr. Med. Habil. Hanns Hatt) of the Department of Cell Physiology at Ruhr University Bochum, Germany, is in hot pursuit of understanding — understanding, especially, the many and varied roles played by olfaction. In a word: smell. Prof. Dr. Dr. Dr. Hatt’s home page lists a few of […]
VR – Mysteries of the scent projector (part 2)
We recently profiled the work of the Yanagida Laboratory of Meijo university, Nagoya, Japan, where work is underway on a vortex ring scent projector to deliver accurately timed odours to participants in a virtual reality (VR) environment. But the projector (one of which is picture at right) had a drawback : “One of the problems is […]
VR – Mysteries of the scent projector (part 1)
For those in the VR (Virtual Reality) world, there’s an old problem, how can scents be reliably delivered to individuals in an audience at the right place and the right time? Although many attempts have been made – with varying degrees of success – it took until 2003 for the vortex ring scent canon to […]
If you want to smell like the Grand Canyon
If you want to spray yourself with a mist that might make you smell like part or all of the Grand Canyon, you can try using one of the products manufactured by Air Wick. The company advertises the products with this invitation (and also with videos): America’s national parks are a source of inspiration to all […]