All-in-One Research about Lights, Food, Rotating Chair, and Earmuffs

A research study about lights, food, a rotating chair, and earmuffs is featured the “May We Recommend” column in the special Rotation and Spinning issue (volume 28, number 5) of the magazine. You can read that article free online. Better still, buy a copy of the issue (it’s in PDF form). Or better better still, subscribe […]

Effect of Chocolate Packaging on the Mind of a First-Time Consumer [research study]

“Chocolate Packaging Cues and First Moment of Truth: An Exploratory Study on Young Consumers’ Mind” [ by Suraj Kushe Shekhar and P.T. Raveendran, published in Management Science Letters, vol. 3, no. 7. 2013, pp. 1851-1862] is a featured study in “Chocolate Packaging Research Review“, which is a featured article in the special Women (and Men) issue of the […]

Impact of Posing with Cats on Female Perceptions of Male Dateability [research study]

“Not the Cat’s Meow? The Impact of Posing with Cats on Female Perceptions of Male Dateability” [by Lori Kogan and Shelly Volsche, published in Animals, vol. 10, no. 6, June 9, 2020, E1007] is a featured study in “Cats Research: Girls, and Men and Datability“, which is a featured article in the special Women (and Men) issue of […]

The World’s Most Iffy Game, Maybe? Fifty-Fifty Trivia

The delightfully iffy game called “Fifty-Fifty Trivia” was created by Martin Eiger, who invents many concepts and games, using words and ideas as the main building material. Eiger is, among other things, our Limerick Laureate—you can see his limericks, in any issue of the magazine (Annals of Improbable Research, with each limerick describing something that […]

Does the Sex of a Simulated Patient Affect CPR? Where Do Your Hands Go? [research study]

“Does the Sex of a Simulated Patient Affect CPR?” [by Chelsea E. Kramer, Matthew S. Wilkins, Jan M. Davies, Jeff K. Caird, and Gregory M. Hallihan, published in Resuscitation, vol. 86, 2015, pp. 82-87] is a featured study in “Medical Research: Rescuers’ Hands, Ponytail Headache, Elevation for Nursing“, which is a featured article in the special Women […]