Supermarket shopping carts (trolleys) tend to have horizontal handles – would people buy more things if the handles were parallel – like a wheelbarrow? New research from City University of London and the University of Innsbruck suggest that the answer could be ‘yes’. In an experimental study : “supermarket shoppers purchased more products and spent […]
Tag: marketing
Neuromarketing for dogs
Developing successful products aimed at dogs might not always be as straightforward as it may seem : “Because dogs cannot speak, traditional behavioral methods may be inadequate to reveal what dogs like or dislike.” But, according to the website of Dog Star Technologies LLC, newly developed methods involving fMRI scanning (combined with machine-learning algorithms) might […]
Interview with personality-of-rocks Ig Nobel Prize winner Shelagh Ferguson
The 2016 Ig Nobel Prize for economics was awarded to Mark Avis, Sarah Forbes, and Shelagh Ferguson, for assessing the perceived personalities of rocks, from a sales and marketing perspective. They documented their research in the study “The Brand Personality of Rocks: A Critical Evaluation of a Brand Personality Scale,” Mark Avis, Sarah Forbes, and Shelagh […]
Leveraging City Smells (for marketing purposes)
Do you associate the city of Parma (Italy) with scent of violets, or Bufallo (US) with the aroma of Cheerios™, or the city of York (UK) with the smell of horse hair & hoof oil? According to a new paper in the journal marketing theory some people do, and this has helped to inspire marketing […]