It’s time for still another visit with Nigel Bradley. This is the most exciting video you will have seen during the minute and two seconds you were watching it. It’s specially made for market researchers. It’s called “Methodology options available to the researcher”. It’s from Oxford University Press. It’s right here: BONUS: All about the star: […]
Tag: marketing
McGraw & Warren, humor zeroing
Marketing researchers zero in, ever further, on understanding how people react to theoretically humorous stimuli. Investigator Dan Goldstein alerts us to a new study which says: [In one experiment] participants read one of two versions of a scenario adapted from Haidt et al. (1993) as part of an ostensibly unrelated experiment. Participants either read about […]