Do you associate the city of Parma (Italy) with scent of violets, or Bufallo (US) with the aroma of Cheerios™, or the city of York (UK) with the smell of horse hair & hoof oil? According to a new paper in the journal marketing theory some people do, and this has helped to inspire marketing […]
Tag: urban
The Testicular Fortitude of Urbexers
Following our recent Improbable article on the male bias in military bunker enthusiasts, may we recommend a follow-up paper by Carrie Mott at the Department of Geography, University of Kentucky, and Susan M. Roberts University of Kentucky; Department of Geography, and University of Turku, Finland; which examines (amongst much more) the ‘testicular fortitude’ of ‘urbexers’. “Urbex […]