Does the left armpit smell like the right armpit? A research study explores that very question, and we explore that study, in this week’s Improbable Research podcast. SUBSCRIBE on Play.it, iTunes, or Spotify to get a new episode every week, free. This week, Marc Abrahams discusses a published armpitty study, with dramatic readings from biologist Christina Agapakis, who has smelled more armpits, mostly for scientific reasons, than most […]
Tag: fragrance
Leveraging City Smells (for marketing purposes)
Do you associate the city of Parma (Italy) with scent of violets, or Bufallo (US) with the aroma of Cheerios™, or the city of York (UK) with the smell of horse hair & hoof oil? According to a new paper in the journal marketing theory some people do, and this has helped to inspire marketing […]