A(nother) new kind of underpants (US patent)

UK-based inventor Paul O’Leary has received (as of 20th Jan 2015) a US patent for his ‘Underwear Garment’ “A significant amount of effort has been expended into research of clothing and, in particular, the aspects of underwear garments which help to promote confidence and self-esteem within a wearer. Such research and development has typically centred […]

A Gentleman’s Posterior — fashion considerations

This advertisement, showing a gentleman playing billiards in his underwear, promoted the Imperial Underwear Company’s ‘DROP SEAT’ Union Suit, and appeared on page 66 of the Literary Digest, Oct 27, 1917. Approaching one hundred years later the ad. also featured in the paper ‘Considerations on a Gentleman’s Posterior’ (in : Fashion Theory: The Journal of […]