‘Robot As Personal Trainer’ [new patent]

The ever-expanding list of professions which might soon be replaced by hi-tech. solutions is still growing strong. Sony Interactive Entertainments Inc. (Tokyo) has just been granted a US patent for its Robot As Personal Trainer Embodiments of the present invention disclose methods and systems that are used to assist a user to perform an activity, […]

The Possible Advantages of Square Cigarettes [focus-group report, 1999]

What might be the advantages of “square” cigarettes? In 1999, the US tobacco company R.J Reynolds employed the Opinion and Marketing Research firm Delta Research to investigate. Participants of two “Consumer Idea Generation” (CIG) focus groups from Indianapolis were paid $35 each (plus dinner) to list (amongst other things) possible advantages of “Square” cigarettes. The findings : […]

Embodying a new cross-sectional paradigm for a smokable rod [square cigarettes patent]

“A cigarette typically is employed by a smoker by lighting one end thereof and burning the tobacco rod. The smoker then receives mainstream smoke into his/her mouth by drawing on the opposite end (e.g., the filter end) of the cigarette.” – explains a patent granted to Big Tobacco giant R.J. Reynolds. U.S. patent 7,967,018 B2, […]