A Gentleman’s Posterior — fashion considerations

This advertisement, showing a gentleman playing billiards in his underwear, promoted the Imperial Underwear Company’s ‘DROP SEAT’ Union Suit, and appeared on page 66 of the Literary Digest, Oct 27, 1917. Approaching one hundred years later the ad. also featured in the paper ‘Considerations on a Gentleman’s Posterior’ (in : Fashion Theory: The Journal of […]