This week’s Press Release of the Week was released into the wild by Leiden University. Here are its headline and highlights: Reduced cognitive control in passionate lovers People who are in love are less able to focus and to perform tasks that require attention. Researcher Henk van Steenbergen [pictured here] concludes this, together with colleagues […]
Tag: press release
The ever-intriguing Twist of Consumer Research
Heads turn when they see the phrase “Contact: Mary-Ann Twist” on a press release, because the minds in the brains in many of those heads know there’s a good chance the press release heralds a new discovery reported in the pages of The Journal of Consumer Research. Mary-Ann Twist is managing editor of same. Here […]
“Making ice-cream more nutritious with meat left-overs”
Today’s Press Release Headline of the Day is: Making ice-cream more nutritious with meat left-overs The European Research Media Center supplied the headline, which appears atop a press release full of delicious detail. At least one newspaper found the press release useful, writing an article about it and including a link back to the press […]
Press Release Headline of the Week: 29 words
This week’s Clear, Simple, Twisty Press Release Headline of the Week appears in a press release from the Scripps Research Institute. The headline is: Scientists show protein-making machinery can switch gears with a small structural change process, which may have implications for immunity and cancer therapy, compared to the movie The Transformers (Thanks to investigator […]