Improbable products (with mistakes) increase product preferences (research study)

“[…] we find that consumers actually prefer products that were made by mistake to otherwise identical products that were made intentionally.” – explain the researchers behind a new study to be published in the Journal of Consumer Research. The research team performed a series of experiments which described to participants various mistake-prone scenarios, e.g. one […]

Consumer research finds the floor

This month’s Breathless Press Release of the Week is from the University of Minnesota (thanks to investigator Tim Ramsey for bringing it to our attention): University of Minnesota researcher finds that flooring can affect how consumers make purchase decisions Research published this month by Joan Meyers-Levy, a professor of marketing at the University of Minnesota’s […]