“[…] we find that consumers actually prefer products that were made by mistake to otherwise identical products that were made intentionally.” – explain the researchers behind a new study to be published in the Journal of Consumer Research. The research team performed a series of experiments which described to participants various mistake-prone scenarios, e.g. one […]
Tag: consumer
The ever-intriguing Twist of Consumer Research
Heads turn when they see the phrase “Contact: Mary-Ann Twist” on a press release, because the minds in the brains in many of those heads know there’s a good chance the press release heralds a new discovery reported in the pages of The Journal of Consumer Research. Mary-Ann Twist is managing editor of same. Here […]
Consumer research finds the floor
This month’s Breathless Press Release of the Week is from the University of Minnesota (thanks to investigator Tim Ramsey for bringing it to our attention): University of Minnesota researcher finds that flooring can affect how consumers make purchase decisions Research published this month by Joan Meyers-Levy, a professor of marketing at the University of Minnesota’s […]