Consumer research finds the floor

This month’s Breathless Press Release of the Week is from the University of Minnesota (thanks to investigator Tim Ramsey for bringing it to our attention): University of Minnesota researcher finds that flooring can affect how consumers make purchase decisions Research published this month by Joan Meyers-Levy, a professor of marketing at the University of Minnesota’s […]

Celebrity Burnout, Analyzed

“Durable Good Celebrities,” Todd D. Kendall, Journal of Economic Behavior and Organization, vol. 66, 2008, pp. 312–21( (Thanks to Martin Gardiner for bringing this to our attention.) The author, at Clemson University, Clemson, South Carolina, explains: “Celebrity musicians and other famous touring performers face problems similar to those of a durable good seller with market […]

Cooties and the Consumer

Product Contagion: Changing Consumer Evaluations Through Physical Contact with Disgusting Products, Journal of Marketing Research, Andrea C. Morales and Gavan J. Fitzsimmons, vol. 44, May 2007, pp. 27283 ( (Thanks to Julia Lunetta for bringing this to our attention.) The authors explain: This research demonstrates the strong influence of disgust in a consumer context. Specifically, […]

An Impartial Price Survey of Various Household Liquids as Compared to a Gallon of Gasoline

With the price of oil surging past $100 per barrel recently, consumers and the media in the United States have been in an uproar over the outrageous price of gasoline. In my opinion, however, they have failed to place this cost in context to other common, household liquids. Thus, I decided to perform an informal […]