This Week’s Press-Release-Trumpeted Study of the Week is: “Seeing, smelling, feeling! Is there an influence of color on subjective affective responses to perfumed fabric softeners?” Christelle Porcherot, Sylvain Delplanque, Nadine Gaudreau, Isabelle Cayeux, Food Quality and Preference, epub 6 July 2012. The authors, at Firmenich, in Geneva, Switzerland and at the University of Geneva, explain: ” […]
Tag: press release
PR Headline ‘o the Week: Singing & Simulate Driving
This week’s Press Release Headline of the Week appears in a press release from the publisher of a journal. The headline is: “A simulator study of the effects of singing on driving experience“. The study to which it refers is: “A Simulator Study of the Effects of Singing on Driving Performance,” Genevieve M. Hughes, Christina […]
Cryptography Quiz: LibiGel language
Today’s Cryptography Quiz is a multiple-choice question: Is the following text (a) written in a secret code; or (b) nonsensically-randomized words; or (c) simple obfuscation; or (d) something else? The text is from the beginning of a press release issued by BioSante Pharmaceuticals: LINCOLNSHIRE, Ill.–(BUSINESS WIRE)– BioSante Pharmaceuticals, Inc. (NASDAQ: BPAX – News) today announced top-line results from […]
How to write a press release: Movie embarrassment
This press release from the Kansas State University shows: (1) how to write a compelling press release; (2) news of an important research breakthrough; and (3) an inarguable (for one reason or another, hardly anyone would debate with a person who makes this particular explanation) explanation of why that particular research is important. The press […]