This week’s Press Release of the Month was released more than a year ago. But it shines anew thanks to today’s news that the protagonist, Dr. William Hamman, turns out not to be a doctor (see the Associated Press report “Pilot duped AMA with fake M.D. claim“). Here’s the beginning of the press release: WMU […]
Tag: press release
Press release about sex sex sex
The headline of this week’s Press Release of the Month is almost perfectly designed to attract attention. It’s from the University of Tennessee: Frequent sex protects marital happiness for neurotic newlyweds Los Angeles, CA (December 8, 2010) People who are neurotic often have more difficulty with relationships and marriage. But if neurotic newlyweds have frequent […]
How to draw a crowd: Mucus
A press release issued by the American Physical Society demonstrates how to attract a crowd. We have underlined the msot effective passages: The 63rd Annual Meeting of the American Physical Society’s (APS) Division of Fluid Dynamics (DFD) takes place this month from November 21-23, 2010 at the Long Beach Convention Center, located in downtown Long […]
Press release of the week: Meat Aggression
This press release from McGill University is almost perfectly designed to attract lots of press attention. We have underlined some of of the key elements. Can you identify others? It begins: Caveman behavioural traits might kick in at dinner table before eating Nov. 8, 2010 Seeing meat provokes a sense of non-aggression that could be […]