Today’s Press Release Headline of the Day is: Making ice-cream more nutritious with meat left-overs The European Research Media Center supplied the headline, which appears atop a press release full of delicious detail. At least one newspaper found the press release useful, writing an article about it and including a link back to the press […]
Tag: press release
Press Release Headline of the Week: 29 words
This week’s Clear, Simple, Twisty Press Release Headline of the Week appears in a press release from the Scripps Research Institute. The headline is: Scientists show protein-making machinery can switch gears with a small structural change process, which may have implications for immunity and cancer therapy, compared to the movie The Transformers (Thanks to investigator […]
Soft Soft Research: affective responses to perfumed fabric softeners
This Week’s Press-Release-Trumpeted Study of the Week is: “Seeing, smelling, feeling! Is there an influence of color on subjective affective responses to perfumed fabric softeners?” Christelle Porcherot, Sylvain Delplanque, Nadine Gaudreau, Isabelle Cayeux, Food Quality and Preference, epub 6 July 2012. The authors, at Firmenich, in Geneva, Switzerland and at the University of Geneva, explain: ” […]
PR Headline ‘o the Week: Singing & Simulate Driving
This week’s Press Release Headline of the Week appears in a press release from the publisher of a journal. The headline is: “A simulator study of the effects of singing on driving experience“. The study to which it refers is: “A Simulator Study of the Effects of Singing on Driving Performance,” Genevieve M. Hughes, Christina […]
Cryptography Quiz: LibiGel language
Today’s Cryptography Quiz is a multiple-choice question: Is the following text (a) written in a secret code; or (b) nonsensically-randomized words; or (c) simple obfuscation; or (d) something else? The text is from the beginning of a press release issued by BioSante Pharmaceuticals: LINCOLNSHIRE, Ill.–(BUSINESS WIRE)– BioSante Pharmaceuticals, Inc. (NASDAQ: BPAX – News) today announced top-line results from […]
How to write a press release: Movie embarrassment
This press release from the Kansas State University shows: (1) how to write a compelling press release; (2) news of an important research breakthrough; and (3) an inarguable (for one reason or another, hardly anyone would debate with a person who makes this particular explanation) explanation of why that particular research is important. The press […]
Press release: Seen in a new light (Hamman)
This week’s Press Release of the Month was released more than a year ago. But it shines anew thanks to today’s news that the protagonist, Dr. William Hamman, turns out not to be a doctor (see the Associated Press report “Pilot duped AMA with fake M.D. claim“). Here’s the beginning of the press release: WMU […]
Press release about sex sex sex
The headline of this week’s Press Release of the Month is almost perfectly designed to attract attention. It’s from the University of Tennessee: Frequent sex protects marital happiness for neurotic newlyweds Los Angeles, CA (December 8, 2010) People who are neurotic often have more difficulty with relationships and marriage. But if neurotic newlyweds have frequent […]
How to draw a crowd: Mucus
A press release issued by the American Physical Society demonstrates how to attract a crowd. We have underlined the msot effective passages: The 63rd Annual Meeting of the American Physical Society’s (APS) Division of Fluid Dynamics (DFD) takes place this month from November 21-23, 2010 at the Long Beach Convention Center, located in downtown Long […]
Press release of the week: Meat Aggression
This press release from McGill University is almost perfectly designed to attract lots of press attention. We have underlined some of of the key elements. Can you identify others? It begins: Caveman behavioural traits might kick in at dinner table before eating Nov. 8, 2010 Seeing meat provokes a sense of non-aggression that could be […]