Soft Soft Research: affective responses to perfumed fabric softeners

This Week’s Press-Release-Trumpeted Study of the Week is: “Seeing, smelling, feeling! Is there an influence of color on subjective affective responses to perfumed fabric softeners?” Christelle Porcherot, Sylvain Delplanque, Nadine Gaudreau, Isabelle Cayeux, Food Quality and Preference,  epub 6 July 2012. The authors, at Firmenich, in Geneva, Switzerland and at the University of Geneva, explain: ” […]

Cryptography Quiz: LibiGel language

Today’s Cryptography Quiz is a multiple-choice question: Is the following text (a) written in a secret code; or (b) nonsensically-randomized words; or (c) simple obfuscation; or (d) something else? The text is from the beginning of a press release issued by BioSante Pharmaceuticals: LINCOLNSHIRE, Ill.–(BUSINESS WIRE)– BioSante Pharmaceuticals, Inc. (NASDAQ: BPAX – News) today announced top-line results from […]

How to write a press release: Movie embarrassment

This press release from the Kansas State University  shows: (1) how to write a compelling press release; (2) news of an important research breakthrough; and (3) an inarguable (for one reason or another, hardly anyone would debate with a person who makes this particular explanation) explanation of why that particular research is important. The press […]

Press release about sex sex sex

The headline of this week’s Press Release of the Month is almost perfectly designed to attract attention. It’s from the University of Tennessee: Frequent sex protects marital happiness for neurotic newlyweds Los Angeles, CA (December 8, 2010) People who are neurotic often have more difficulty with relationships and marriage. But if neurotic newlyweds have frequent […]