PR headline of week: “Attractive Men Have Less Nasal Bacteria”

This week’s Press Release Headline of the Week is from a press release pumped out for the American Journal of Human Biology:

Beauty & Bacteria: Slim, Attractive Men Have Less Nasal Bacteria than Heavy Men

(Thanks to investigator Erwin Kompanje for bringing this to our attention.)

BONUS: For students with a strong mental stomach: Read the study itself, and then read the press release. Count up how many assumptions are made on the publicity journey from Point A (what the researchers say they actually did) to Point B (what the researchers say they conclude) to Point C (what the press release headline says).