A Look in the Brains of Publication-Hungry Brain Scientists

“The idea that one can study scholar journal publishing behavior by looking at their brain’s fMRI response to the ‘journal impact factor‘ of the journal is, to an academic serials librarian at least, incredibly funny. I suppose this is the serious-professor version of hooking up a child to an fMRI and offering them their favorite candy.” […]

Neuromarketing for dogs

Developing successful products aimed at dogs might not always be as straightforward as it may seem : “Because dogs cannot speak, traditional behavioral methods may be inadequate to reveal what dogs like or dislike.” But, according to the website of Dog Star Technologies LLC, newly developed methods involving fMRI scanning (combined with machine-learning algorithms) might […]

Brain Investigation of Crocodiles Listening to Bach

The music of Bach and the brains of crocodiles usher in a new era for explorers who use fMRI [functional magnetic resonance imaging] technology. A study documents this bold new step: “Functional MRI in the Nile Crocodile: A New Avenue for Evolutionary Neurobiology,” Behroozi Mehdi, Brendon K. Billings, Xavier Helluy, Paul R. Manger, Onur Güntürkün, […]

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