Looking at Tyrells potato crisp packets (image ecology study)

  Within the academic field of aesthetics, there aren’t all that many essays written   on   about potato crisp packets. There is, however, at least one. Karin Wagner, who is professor and associate head of department for research in art history and visual studies at the University of Gothenburg, Sweden, specialises in the areas […]

Crisps packaging color associations in 3 countries

Ig Nobel Prize winner (he was honored in 2008 for electronically modifying the sound of a potato chip to make the person chewing the chip believe it to be crisper and fresher than it really is) Charles Spence and colleagues report a new, very specific advance in understanding consumers’ understanding and preference for certain aspects of packaging for crisps (known […]