“Outside the academy, the paper [“The Role of Auditory Cues in Modulating the Perceived Crispness and Staleness of Potato Chips“] failed to generate any interest until 2008, when its authors were awarded the Ig Nobel Prize for Nutrition. The Ig Nobels are intended to “honor achievements that make people laugh, and then think,” but media […]
Tag: crisps
Looking at Tyrells potato crisp packets (image ecology study)
Within the academic field of aesthetics, there aren’t all that many essays written on about potato crisp packets. There is, however, at least one. Karin Wagner, who is professor and associate head of department for research in art history and visual studies at the University of Gothenburg, Sweden, specialises in the areas […]
Crisps packaging color associations in 3 countries
Ig Nobel Prize winner (he was honored in 2008 for electronically modifying the sound of a potato chip to make the person chewing the chip believe it to be crisper and fresher than it really is) Charles Spence and colleagues report a new, very specific advance in understanding consumers’ understanding and preference for certain aspects of packaging for crisps (known […]
Official British ruling on Pringles
A British court has clarified the legal status of Pringles, which are sometimes regarded as being food items, and sometimes used in scientific investigations (one of which led to the awarding of an Ig Nobel Prize in 2008). Tax-News.com reports on May 26, 2009:: HM Revenue and Customs has won a legal battle with Proctor […]