“Outside the academy, the paper [“The Role of Auditory Cues in Modulating the Perceived Crispness and Staleness of Potato Chips“] failed to generate any interest until 2008, when its authors were awarded the Ig Nobel Prize for Nutrition. The Ig Nobels are intended to “honor achievements that make people laugh, and then think,” but media […]
Tag: chips
A scholarly book review — Fish and Chips: A History
Here’s a new review of a new history of fish and chips in Britain: “Book Review: Fish and Chips: A History,” Spencer Swain, Cultural Sociology, vol. 9 no. 4, December 2015, pp. 590-592. (Thanks to Dan Vergano for bringing this to our attention.) The author, at Leeds Beckett University, UK, reviews the book Fish and […]
Crisps packaging color associations in 3 countries
Ig Nobel Prize winner (he was honored in 2008 for electronically modifying the sound of a potato chip to make the person chewing the chip believe it to be crisper and fresher than it really is) Charles Spence and colleagues report a new, very specific advance in understanding consumers’ understanding and preference for certain aspects of packaging for crisps (known […]
The taste of electric currents (part 2 of 2)
Improbable recently profiled the work of the Miyashita Laboratory at Meiji University, Tokyo, Japan, where research is underway into the possibilities offered by ‘electro-gustation’. The lab has not only invented the electric chopsticks but has also investigated a possible way of encouraging diners to use less salt on their potato chips – with the aid […]
Advice: To chew or not to chew
It is not an absolute, inviolable rule that one should always chew one’s food. Whether or not this Time report is accurate, its advice at the end is basic and good: A fishmonger in southern China found a live bomb inside one of his squid. The man — identified only as Mr. Huang by the Guangzhou Daily — said that while […]
Pringles technical intrigue in South Africa
Following on the heels of (or perhaps preceding the toes of — the events timeline is a bit fuzzy) the news that a British court has clarified the legal status of Pringles comes Pringles news of a highly technical nature (provided by Bizcommunity.com) in South Africa: Promoting the ‘perfect’ chip The new campaign was developed […]
Official British ruling on Pringles
A British court has clarified the legal status of Pringles, which are sometimes regarded as being food items, and sometimes used in scientific investigations (one of which led to the awarding of an Ig Nobel Prize in 2008). Tax-News.com reports on May 26, 2009:: HM Revenue and Customs has won a legal battle with Proctor […]