“Outside the academy, the paper [“The Role of Auditory Cues in Modulating the Perceived Crispness and Staleness of Potato Chips“] failed to generate any interest until 2008, when its authors were awarded the Ig Nobel Prize for Nutrition. The Ig Nobels are intended to “honor achievements that make people laugh, and then think,” but media […]
Tag: chips
A scholarly book review — Fish and Chips: A History
Here’s a new review of a new history of fish and chips in Britain: “Book Review: Fish and Chips: A History,” Spencer Swain, Cultural Sociology, vol. 9 no. 4, December 2015, pp. 590-592. (Thanks to Dan Vergano for bringing this to our attention.) The author, at Leeds Beckett University, UK, reviews the book Fish and […]
Crisps packaging color associations in 3 countries
Ig Nobel Prize winner (he was honored in 2008 for electronically modifying the sound of a potato chip to make the person chewing the chip believe it to be crisper and fresher than it really is) Charles Spence and colleagues report a new, very specific advance in understanding consumers’ understanding and preference for certain aspects of packaging for crisps (known […]
The taste of electric currents (part 2 of 2)
Improbable recently profiled the work of the Miyashita Laboratory at Meiji University, Tokyo, Japan, where research is underway into the possibilities offered by ‘electro-gustation’. The lab has not only invented the electric chopsticks but has also investigated a possible way of encouraging diners to use less salt on their potato chips – with the aid […]