“Chocolate Packaging Cues and First Moment of Truth: An Exploratory Study on Young Consumers’ Mind” [ by Suraj Kushe Shekhar and P.T. Raveendran, published in Management Science Letters, vol. 3, no. 7. 2013, pp. 1851-1862] is a featured study in “Chocolate Packaging Research Review“, which is a featured article in the special Women (and Men) issue of the […]
“Protecting Large Hollow Chocolate Bunnies” is a featured article in the special Chocolate issue (volume 27, number 1) of the Annals of Improbable Research. This article is free to download: The article begins: “There are few peer-reviewed papers on the subject of designing and testing an improved packaging for large hollow chocolate bunnies. Of these, […]
Improbable Research podcast #1 savors a peer-reviewed study about improved packaging for large hollow chocolate bunnies. The study is: ‘Designing and Testing an Improved Packaging for Large Hollow Chocolate Bunnies,’ Gerald W. Greenway and Raul Enrique Garcia, TAPPI Journal, 80 (8), 1977, pp. 133-139 . The authors were at The Package Sealing Laboratory, at the School of Engineering, at the University of Missouri-Rolla. Here’s a […]
Ig Nobel Prize winner (he was honored in 2008 for electronically modifying the sound of a potato chip to make the person chewing the chip believe it to be crisper and fresher than it really is) Charles Spence and colleagues report a new, very specific advance in understanding consumers’ understanding and preference for certain aspects of packaging for crisps (known […]
The slobs at the Paris-based French Plastic and Flexible Packaging Association made this video to remind you that they want more widespread use of plastic and other flexible packaging: (Thanks to investigator Bart Eccles for bringing it to our attention.)