Effect of Chocolate Packaging on the Mind of a First-Time Consumer [research study]

“Chocolate Packaging Cues and First Moment of Truth: An Exploratory Study on Young Consumers’ Mind” [ by Suraj Kushe Shekhar and P.T. Raveendran, published in Management Science Letters, vol. 3, no. 7. 2013, pp. 1851-1862] is a featured study in “Chocolate Packaging Research Review“, which is a featured article in the special Women (and Men) issue of the […]

Protecting Large Hollow Chocolate Bunnies

“Protecting Large Hollow Chocolate Bunnies” is a featured article in the special Chocolate issue (volume 27, number 1) of the Annals of Improbable Research. This article is free to download: The article begins: “There are few peer-reviewed papers on the subject of designing and testing an improved packaging for large hollow chocolate bunnies. Of these, […]

The physiological underpinnings of aversion to images of clusters of holes (new study)

When you look at the photo above, perhaps you see : 1) A delicious-looking much-loved chocolate bar renowned for its unique bubbly texture. or 2) A nightmarish and disgusting depiction of tightly clustered holes. If your reaction leans more towards the latter, it’s possible that you are suffering from trypophobia. Which is (currently being) defined […]

Chocolate and Tea Are Better Than Flouride, for Teeth, in Toothpaste for Rats?

This month’s mini-AIR research spotlight shines on possible ingredients for toothpaste, to protect teeth: “Theobromine: A Safe and Effective Alternative for Fluoride in Dentifrices,” Tetsuo Nakamoto, Alexander U. Falster, and William B. Simmons, Jr., Journal of Caffeine Research, vol. 6, no. 1, February 2016, pp. 1-9. The authors, at  Louisiana State University Health Sciences Center and at […]

Beer is a Rich Source of Flouride — Anti-Flouridation Forces Take Note!

The international campaign against adding flouride to public water supplies has just had a monkey wrench thrown into their works. A new study reports that flouride is in the beer supply, in considerable amounts. The study is: “Beer as a Rich Source of Fluoride Delivered into the Body,” D. Styburski, I. Baranowska-Bosiacka, M. Goschorska, D. Chlubek, and […]