“Chocolate Packaging Cues and First Moment of Truth: An Exploratory Study on Young Consumers’ Mind” [ by Suraj Kushe Shekhar and P.T. Raveendran, published in Management Science Letters, vol. 3, no. 7. 2013, pp. 1851-1862] is a featured study in “Chocolate Packaging Research Review“, which is a featured article in the special Women (and Men) issue of the […]
Milk Chocolate Liver
We are not endorsing this product. Nor are we not not endorsing it. The product having come to our awareness, we simply are making you aware that it exists: Milk chocolate liver.
Ways to Use the Chocolate Issue
“Ways to Use This Issue” is a featured article in the special Chocolate issue (volume 27, number 1) of the Annals of Improbable Research. This article is free to download: Here’s a shorthand version of what’s in that article: Write a limerick about one of the cited studies…. Write a long-single-sentence short story that includes the titles of […]
Depression and Chocolate
“Depression and Chocolate” is a featured article in the special Chocolate issue (volume 27, number 1) of the Annals of Improbable Research. This article is free to download: The article highlights several research studies about the search for delicious mood management methods.
Protecting Large Hollow Chocolate Bunnies
“Protecting Large Hollow Chocolate Bunnies” is a featured article in the special Chocolate issue (volume 27, number 1) of the Annals of Improbable Research. This article is free to download: The article begins: “There are few peer-reviewed papers on the subject of designing and testing an improved packaging for large hollow chocolate bunnies. Of these, […]
Study: Chocolate Might Substitute for Sex, or Vice Versa
The [A] drive to consume chocolate and the [B] drive to have sex are linked anew, in a published study, by the [C] drive to define and explain a relationship between chocolate and sex. The study is: “Chocolate Consumption and Sex-Interest,” Beatrice A. Golomb and Brinton K. Berg, Cureus, vol. 13, no. 2, February 12, […]
DFMB (Deep Fried Mars® Bars) research update
A 2014 paper published in the Scottish Medical Journal elucidated (for the first time) the acute effects of a Deep Fried Mars® Bars (DFMBs) on brain vasculature. Since then, research involving DFMBs has not ceased. A 2016 study from Dr Christine Knight at the University of Edinburgh, Scotland, has (again, for the first time) examined coverage […]
The physiological underpinnings of aversion to images of clusters of holes (new study)
When you look at the photo above, perhaps you see : 1) A delicious-looking much-loved chocolate bar renowned for its unique bubbly texture. or 2) A nightmarish and disgusting depiction of tightly clustered holes. If your reaction leans more towards the latter, it’s possible that you are suffering from trypophobia. Which is (currently being) defined […]
Chocolate and Tea Are Better Than Flouride, for Teeth, in Toothpaste for Rats?
This month’s mini-AIR research spotlight shines on possible ingredients for toothpaste, to protect teeth: “Theobromine: A Safe and Effective Alternative for Fluoride in Dentifrices,” Tetsuo Nakamoto, Alexander U. Falster, and William B. Simmons, Jr., Journal of Caffeine Research, vol. 6, no. 1, February 2016, pp. 1-9. The authors, at Louisiana State University Health Sciences Center and at […]
Beer is a Rich Source of Flouride — Anti-Flouridation Forces Take Note!
The international campaign against adding flouride to public water supplies has just had a monkey wrench thrown into their works. A new study reports that flouride is in the beer supply, in considerable amounts. The study is: “Beer as a Rich Source of Fluoride Delivered into the Body,” D. Styburski, I. Baranowska-Bosiacka, M. Goschorska, D. Chlubek, and […]