Improbable Research podcast #1 savors a peer-reviewed study about improved packaging for large hollow chocolate bunnies. The study is: ‘Designing and Testing an Improved Packaging for Large Hollow Chocolate Bunnies,’ Gerald W. Greenway and Raul Enrique Garcia, TAPPI Journal, 80 (8), 1977, pp. 133-139 . The authors were at The Package Sealing Laboratory, at the School of Engineering, at the University of Missouri-Rolla. Here’s a […]
Tag: packaging
Crisps packaging color associations in 3 countries
Ig Nobel Prize winner (he was honored in 2008 for electronically modifying the sound of a potato chip to make the person chewing the chip believe it to be crisper and fresher than it really is) Charles Spence and colleagues report a new, very specific advance in understanding consumers’ understanding and preference for certain aspects of packaging for crisps (known […]
Parisian packagers push packaging
The slobs at the Paris-based French Plastic and Flexible Packaging Association made this video to remind you that they want more widespread use of plastic and other flexible packaging: (Thanks to investigator Bart Eccles for bringing it to our attention.)