Symmetric Overpackaging Attitudes of Gift Givers and Recipients

Overwrapping and overpackaging can be overstimulating. This study probes the phenomenon of overpackaging, and probes the psyches of some of the people involved and affected by overpackaging: “Thoughtful or Thoughtless? Asymmetric Attitudes of Gift-Givers and Gift-Recipients Toward Overpackaged Gifts,” Haijiao Shi, Rong Chen, and Bingqing (Miranda) Yin, Journal of Retailing, epub 2024. The authors explain: […]

Gift That Should Keep On Being Given?

To re-gift, or not to re-gift? This study takes a business-like approach to the question: “The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo,” Gabrielle S. Adams (London Business School), Francis J. Flynn, (Stanford Graduate School of Business), Michael I. Norton [pictured here], (Harvard Business School), In press, Psychological Science. (Thanks to […]

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