Advertising today, as prognosticated by T. Baron Russell in 1906 in his book A Hundred Years Hence: advertising will in the future world become gradually more and more intelligent in tone. It will seek to influence demand by argument instead of clamour, a tendency already more apparent every year. Cheap attention-calling tricks and clap-trap will […]
Tag: advertising
Spokescharacters
A good number of blue-chip corporations have chosen to create ‘spokescharacters’ to represent them. But are they effective? Yes and no, according to a recent research project from the Department of Media Arts at Kun Shan University, Taiwan, which focussed on one in particular – ‘A-Lung’ the yellow 3-D meta-dinosaur who is a representative for […]