Dr Patrick Cabe who is a member of the emeritus faculty at the University of North Carolina at Pembroke Department of Psychology, is the first to describe how to make a fully functional multi-aperture pinhole camera using a biscuit [‘cracker’ US]. Dr Cabe engaged in a practical demonstration of his camera to (indirectly) view the 2017 […]
The nature and structure of crumpets [research studies]
Remarkably, given the extensive scientific literature on bread-making, there is very little recorded research on crumpet-making. If you’re not familiar with the crumpet, here is an introduction from one of the few formal crumpet studies, performed by Professor Pyle of Reading University, UK, c. 2005. “Crumpets are, it seems, a particularly British product. They are […]
Advertisements for desserts – should they include bite marks?
Those in the business of marketing desserts might be interested in new research from Donya Shabgard at the University of Manitoba, US, who has investigated, possibly for the first time, the influence of an advertisement’s dessert portrayal on consumer perceptions of desirability. Specifically, should advertisements show desserts with a bite taken out of them or […]
“Should Mary Smell Like Biscuit?”
“The effect odor has on a consumer’s experience of the product is still not yet understood.” Prompting investigators at Delft University of Technology in the Netherlands to set up two experiments in order to clarify the possible influences of odor on consumer goods. Their research took an unusual approach, centring around what they call ‘incongruent […]