Round numbers, sharp numbers, and their perceived credibility

If someone told you that a soap was “99.44% pure” would you be more likely to believe their claim than if they rounded the number to “99% pure”? A 2006 paper in the journal Advances in Consumer Research authored by professors Robert M. Schindler (Rutgers University-Camden) and Richard F. Yalch (University of Washington) entitled: ‘It […]

Professor Moriarty’s Blunt, Sharp Treatise on Coercion

In this video, Professor Moriarty expresses regrets — six minutes and fifty seconds of regrets — for some of his past actions, especially as they pertain to entropy: Professor Moriarty is now a professor of physics at the University of Nottingham. His Blunt, Sharp treatise on coercion enjoyed a European vogue: BLUNT, M.O., MARTIN, C.P., […]