‘The Archers’ is the world’s longest-running radio soap opera. Although the BBC has been transmitting it in the UK for more than 60 years now, it’s only recently been gaining traction in the academic world. See, for example, the 2017 “The Archers in fact and fiction: Academic analyses of life in rural Borsetshire* ” conference […]
Tag: soap
Round numbers, sharp numbers, and their perceived credibility
If someone told you that a soap was “99.44% pure” would you be more likely to believe their claim than if they rounded the number to “99% pure”? A 2006 paper in the journal Advances in Consumer Research authored by professors Robert M. Schindler (Rutgers University-Camden) and Richard F. Yalch (University of Washington) entitled: ‘It […]