Do people delude themselves about prizing — or even recognizing — recognizing the taste of their favorite beer? A research study explores that very question, and we explore that study, in this week’s Improbable Research podcast. SUBSCRIBE on Play.it, iTunes, or Spotify to get a new episode every week, free. This week, Marc Abrahams discusses a published taste-this-beer, taste-that-beer study. Yale/MIT/Harvard biomedical researcher Chris Cotsapas lends his voice, and his scientific expertise, […]
Tag: taste
Assessing the taste of medicine
This study probes in some detail the sentiment that “a spoonful of sugar helps the medicine go down”: “The bad taste of medicines: overview of basic research on bitter taste,” Julie A. Mennella [pictured here], Alan C. Spector, Danielle R. Reed, and Susan E. Coldwell, Clinical therapeutics, vol. 35, no. 8 (2013): 1225-1246. The authors, […]
Simulated High-Altitude Taste Testing of Tomato Juice
The taste of tomato juice has been tested at high levels —or, rather, at simulated high levels. This study contains details about that: “Odor and taste perception at normal and low atmospheric pressure in a simulated aircraft cabin,” Andrea Burdack-Freitag, Dino Bullinger, Florian Mayer, Klaus Breuer, Journal für Verbraucherschutz und Lebensmittelsicherheit, March 2011, Volume 6, […]
The taste of electric currents (part 2 of 2)
Improbable recently profiled the work of the Miyashita Laboratory at Meiji University, Tokyo, Japan, where research is underway into the possibilities offered by ‘electro-gustation’. The lab has not only invented the electric chopsticks but has also investigated a possible way of encouraging diners to use less salt on their potato chips – with the aid […]