Can Consumers Recognize the Taste of their Favorite Beer? (podcast #99)

Do people delude themselves about prizing — or even recognizing — recognizing the taste of their favorite beer? A research study explores that very question, and we explore that study, in this week’s Improbable Research podcast. SUBSCRIBE on Play.it, iTunes, or Spotify to get a new episode every week, free. This week, Marc Abrahams discusses a published taste-this-beer, taste-that-beer study. Yale/MIT/Harvard biomedical researcher Chris Cotsapas lends his voice, and his scientific expertise, […]

It’s all about the brand: Surgeon accused of branding his initials into a patient’s liver

News reports  say that Simon Bramhall [pictured here], Consultant HPB & Liver Transplant Surgeon in Birmingham, is accused of branding his initials into a transplant patient’s liver. The Telegraph‘s report, by Miranda Prynne, begins: A surgeon has been suspended after allegedly branding his initials into a transplant patient’s liver. Consultant Simon Bramhall, 48, is accused of burning […]