Under a new interpretation — call it, perhaps, “The Belfast Interpretation” — more means better. To see how this works, read a publicity release issued by Queen’s University Belfast with the headline “Queen’s scientists develop first perfume which smells better the more you sweat“: Researchers in the Queen’s University Ionic Liquid Laboratories (QUILL) Research Centre have developed a […]
Tag: perfume
Mirror Sniffing – contagious?
If you watch a movie which shows actors engaging in acts of sniffing, are you likely to sniff along with them? The Olfactory Research Group, of the Department of Neurobiology, Weizmann Institute of Science, Rehovot, Israel have investigated the possibilities, and name such behaviour ‘Mirror Sniffing’. [That’s in the sense of a mirrored or copied […]
If you want to smell like the Grand Canyon
If you want to spray yourself with a mist that might make you smell like part or all of the Grand Canyon, you can try using one of the products manufactured by Air Wick. The company advertises the products with this invitation (and also with videos): America’s national parks are a source of inspiration to all […]
Soft Soft Research: affective responses to perfumed fabric softeners
This Week’s Press-Release-Trumpeted Study of the Week is: “Seeing, smelling, feeling! Is there an influence of color on subjective affective responses to perfumed fabric softeners?” Christelle Porcherot, Sylvain Delplanque, Nadine Gaudreau, Isabelle Cayeux, Food Quality and Preference, epub 6 July 2012. The authors, at Firmenich, in Geneva, Switzerland and at the University of Geneva, explain: ” […]