Under a new interpretation — call it, perhaps, “The Belfast Interpretation” — more means better. To see how this works, read a publicity release issued by Queen’s University Belfast with the headline “Queen’s scientists develop first perfume which smells better the more you sweat“: Researchers in the Queen’s University Ionic Liquid Laboratories (QUILL) Research Centre have developed a […]
Tag: more
More about less fat (than what)
New Scientist’s Feedback column cogitates: On 30 January, we reported on the fat content of Cadbury’s Mini Rolls. Now Rod Costigan sends us his thoughts about another Cadbury product, Fry’s Turkish Delight. The packaging of this “exotic taste sensation” boasts that it is “60 per cent less fat*, and always has been”. Rod says he […]