“The idea that one can study scholar journal publishing behavior by looking at their brain’s fMRI response to the ‘journal impact factor‘ of the journal is, to an academic serials librarian at least, incredibly funny. I suppose this is the serious-professor version of hooking up a child to an fMRI and offering them their favorite candy.” […]
Tag: brain
Professor(?) Richard Lynn – a profile
Those who have been watching the scholarly career of Richard Lynn, Professor Emeritus, at the University of Ulster [Note: See item 2 below], there are two recently published items which might be of interest. The first, [1], is a new paper published in the journal Personality and Individual Differences, November 2018, Pages 275-277 (written along […]
Neuromarketing for dogs
Developing successful products aimed at dogs might not always be as straightforward as it may seem : “Because dogs cannot speak, traditional behavioral methods may be inadequate to reveal what dogs like or dislike.” But, according to the website of Dog Star Technologies LLC, newly developed methods involving fMRI scanning (combined with machine-learning algorithms) might […]
Hot stuff by Cook & Berns: Why Did the Dog Walk Into the MRI?
The question “Why?” head the menu in this research study served up by Cook and Berns: “Why Did the Dog Walk Into the MRI?” Gregory S. Berns and Peter F. Cook, Current Directions in Psychological Science, vol. 25, no. 5, 2016, pp. 363-369. The authors, at Emery University, explain: “Because he was trained to.” Peter […]