The question “Why?” head the menu in this research study served up by Cook and Berns: “Why Did the Dog Walk Into the MRI?” Gregory S. Berns and Peter F. Cook, Current Directions in Psychological Science, vol. 25, no. 5, 2016, pp. 363-369. The authors, at Emery University, explain: “Because he was trained to.” Peter […]
Tag: neuromarketing
Neuromarketing challenge: dinosaur automobiles
We pose this challenge about dinosaurs and automobiles and marketing. [BACKGROUND: Because the word “marketing” is no longer as futuristic as it was in the past, the still-kinda-new field of neuromarketing (read about it here, here, and here, or use your own cogno-intellectual powers to come up with your own definition) is the place to go […]
Paternity squabble: Neuromarketing
Who is the real father of neuromarketing? There are at least two claimants for the title. One is Dr. David Lewis, mentioned here recently in connection with the perpetual “Who Are the Creepiest Researchers?” competition. The other is Dr. Gerald Zaltman, of whom the organization NeuroMarketingCanada.com says: Neuromarketing was born at Harvard University in late […]
Creepiest researchers?
Here’s another nominee in the perpetual “Who Are the Creepiest Researchers?” competition. Today’s nominee: The researchers at an organization called “The Mind Lab”. Their logo, displayed prominently on their web site (and reproduced here, below), is: At The Mind Lab.Org ™ we specialize in measuring and analyzing human responses, no matter how fleeting, under real […]