Monkeys Prefer Reality Television [research study]

Some humans might prefer to read the entirety of this study, rather than see any summary that we or anyone else would provide: “Monkeys Prefer Reality Television,” Eliza Bliss-Moreau [pictured below], Anthony C. Santistevan, and Christopher J. Machad, PsyAxXiv, DOI 10.31234/osf.io/7drpt, 2021. The authors are at the University of California Davis; Flatiron Health, Inc., New […]

Recent progress in Peppa Pig® studies

Given the worldwide success of the Peppa Pig® TV series (and subsequent spinoffs), it’s perhaps not surprising that the character has attracted attention in academic circles. Here are some recent examples of scholarly publications on the subject.   Does Peppa Pig encourage inappropriate use of primary care resources? British Medical Journal, 2017; 359 Peppa Pig and Friends International […]

The Ig Nobel Prizes are a category on Jeopardy, for the 8th time

The television quiz show Jeopardy used the Ig Nobel Prizes as a category, in the program broadcast on May 23, 2019. This was the eighth time the Igs have been a Jeopardy category (previous appearances were in 2005, 2006, 2008, 2010, 2012, 2016, 2018). Here are the answers from the new session: The contest was exciting, reports the Inquirer Journal: Bolton native gives […]

TV commercial ‘zapping’ – its driving factors (study)

If you’re in the business of advertising – especially TV advertising – you might be keen to identify the driving factors behind so-called ‘zapping’ (viewers changing channels with the specific intent of avoiding commercial breaks) A 2017 study in the Journal of Advertising Research presents an extensive analysis of the subject and pinpoints a ‘significant […]