TV commercial ‘zapping’ – its driving factors (study)

If you’re in the business of advertising – especially TV advertising – you might be keen to identify the driving factors behind so-called ‘zapping’ (viewers changing channels with the specific intent of avoiding commercial breaks) A 2017 study in the Journal of Advertising Research presents an extensive analysis of the subject and pinpoints a ‘significant […]

‘Pigness’ (Cinematic and Televisual) – a thesis

One of academia’s most prominent accounts of ‘Pigness’ in motion pictures was authored in 2010 by Dr. Mark von Schlemmer (University of Central Missouri, Department of Communication and Sociology) in partial fulfillment of the requirements for the degree of Doctor of Philosophy,  With reference not only to leading examples of cinematic pigs (like Babe and […]

Concerns about watching TV while driving: then and now

NOW: Stuff reports: The [UK] Department for Transport has acted to ban drivers from using Google Glass – even before Google’s smart eyewear launches to the general public. Stuff has learned that the government department is concerned about the potential for distraction that could result from using Google Glass while driving, and has taken pre-emptive action ahead […]

Ig Nobel program premieres Friday night on France 5 TV

A reminder: Quand la Science Fair Rire, a television program about the Ig Nobel Prizes and Ig Nobel Prize winners, premieres on France 5, on Friday night, September 28. Produced by Frederic Lepage and directed by Roland Portiche for Paris-based FL Concepts, this and subsequent episodes will later also be shown on public television networks in […]