This TV ad for Alka-Seltzer evokes the spirit of gastroenterology in the decade 1960-69.
‘Necro Advertising’ – the pros and cons [new study]
They are known, in advertising circles as ‘Delebs’ (deceased celebrities) . . . “Unbeknown to them, Marilyn Monroe, Audrey Hepburn, Steve McQueen and Gene Kelly, among others, recently presented products in ads for high- and low-equity brands.” A new paper in the Journal of Business Ethics describes experiments which have, for the first time, examined […]
Proper credit for penguins: credit cards and poo
Here are two drawing of penguins. One drawing is part of an ad for a credit card offered by CIBC, with the slogan “Unleash your sense of adventure. Aventura. The Traveller’s Travel Card.™” The other drawing is from the Ig Nobel Prize-winning biology research study “Pressures Produced When Penguins Pooh — Calculations on Avian Defaecation,” published in the journal Polar Biology, […]