The taste of electric currents (part 2 of 2)

Improbable recently profiled the work of the Miyashita Laboratory at Meiji University, Tokyo, Japan, where research is underway into the possibilities offered by ‘electro-gustation’. The lab has not only invented the electric chopsticks but has also investigated a possible way of encouraging diners to use less salt on their potato chips – with the aid […]

Potato chip authenticity in the USA

In America, potato chips carry more than grease and salt. They carry meaning. That’s the message carried by this new study: “Authenticity in America: Class Distinctions in Potato Chip Advertising,” Joshua Freedman and Dan Jurafsky [pictured here], Gastronomica, Vol. 11, No. 4 (Winter 2012), pp. 46-54.  The authors explain: “Our study uses the language of […]

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