A Feminist Psycho-Semiotic Reflection on Men’s Embodiment of Metaphor in a Toronto Zombie Walk

Many so-called “theories of everything” leave out the concepts that are the focus of this study: “He is Dead, and He is Continuing to Die: A Feminist Psycho-Semiotic Reflection on Men’s Embodiment of Metaphor in a Toronto Zombie Walk,” Bryce Peake [pictured here], Journal of Contemporary Anthropology, vol. 1, no. 1, 2010. The author, a […]

Smooth bodywork in cars and women

Some have asked questions along the lines of : ‘Is smoothness a semiotic resource in which consumption-oriented superficiality interfaces with ideologically gendered images of women and cars on magazine covers?’  Take for example Dr. Mehita Iqani, who is a Senior Lecturer in Media Studies at the University of the Witwatersrand, Johannesburg, South Africa, and who […]

Potato chip authenticity in the USA

In America, potato chips carry more than grease and salt. They carry meaning. That’s the message carried by this new study: “Authenticity in America: Class Distinctions in Potato Chip Advertising,” Joshua Freedman and Dan Jurafsky [pictured here], Gastronomica, Vol. 11, No. 4 (Winter 2012), pp. 46-54.  The authors explain: “Our study uses the language of […]