Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and related posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the seventh: Don’t understand what the product is? Ask […]
Tag: publicity
A clever Twist (part 6)
Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and related posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the sixth: Does Clenching Your Muscles Increase Willpower? The […]
A clever Twist (part 5)
Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and related posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the fifth: Security blankets: Materialism and death anxiety lead […]
A clever Twist (part 4)
Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and related posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the fourth: Mama wears Prada: Ovulating women buy sexier […]