A clever Twist (part 1)

Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and subsequent posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the first: Why Do the Abbotts Wait, While the […]

Press release about sex sex sex

The headline of this week’s Press Release of the Month is almost perfectly designed to attract attention. It’s from the University of Tennessee: Frequent sex protects marital happiness for neurotic newlyweds Los Angeles, CA (December 8, 2010) People who are neurotic often have more difficulty with relationships and marriage. But if neurotic newlyweds have frequent […]