Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and related posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the sixth:
Does Clenching Your Muscles Increase Willpower?
The next time you feel your willpower slipping as you pass that mouth-watering dessert case, tighten your muscles. A new study in the Journal of Consumer Research says firming muscles can shore up self-control.