Most news reports about science and medicine come from press releases, some of which contain a colorful statement and some padding, but no actual news. This press release from Texas A&M University shows how that’s done at the highest professional level: Can you sneeze with your eyes open? …David Huston, MD, associate dean of the Texas A&M College of […]
Tag: PR
PR headline: “Young bar patrons more likely to smoke”
Today’s PR Headline of the Week is from a press release issued by the American Public Health Association: Young bar patrons more likely to smoke and use multiple tobacco products New Orleans – Smoking prevalence among young adults who frequent bars is at least twice the rate of smoking found among young adults in the general […]
New source of medical infotainment: PR-USE
The PR-USE.net web site appears to be a source of ambient information about medicine and the people who practice in or near it. (Thanks to investigator Ivan Oransky for bringing this to our attention.) Here are some of its wares: “Dr. Anil Potti Enjoys Volunteering and Spending Time With His Family During His Free Time” […]
A clever Twist (part 8)
Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and previous posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the eighth: Understanding consumer behavior: Make them think it […]
A clever Twist (part 7)
Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and related posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the seventh: Don’t understand what the product is? Ask […]
A clever Twist (part 6)
Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and related posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the sixth: Does Clenching Your Muscles Increase Willpower? The […]
A clever Twist (part 5)
Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and related posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the fifth: Security blankets: Materialism and death anxiety lead […]
A clever Twist (part 4)
Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and related posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the fourth: Mama wears Prada: Ovulating women buy sexier […]
A clever Twist (part 3)
Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and related posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the third: Would You Sleep on a Chunk of […]
A clever Twist (part 2)
Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and related posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the second: Why Do Grotesque Fashion Ads Lure Consumers? […]