Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and related posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the seventh:
A new study in the Journal of Consumer Research shows that women are better than men at figuring out unusual products when they’re among competing items.