Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and related posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the fifth:
Security blankets: Materialism and death anxiety lead to brand loyalty
Materialistic people tend to form strong connections to particular product brands when their level of anxiety about death is high, according to a new study in the Journal of Consumer Research.