Join us in celebrating the work of research publicist Mary-Ann Twist, managing editor of the Journal of Consumer Research. In this and related posts we feature the beginnings of press releases written by Ms. Twist. Each has a characteristically (yes!) Twisty headline and/or opening sentence. Here’s the fourth:
Mama wears Prada: Ovulating women buy sexier clothing
In an unconscious attempt to outdo female rivals, ovulating women buy sexier clothing, according to a new study in the Journal of Consumer Research.