Certain people would really like you to really like certain chocolate milk

Some people are working to persuade you to really like some chocolate milk — a particular brand of chocolate milk. Some other people — many of them doctors and scientists and journalists who write about medicine and science — are working to make you think about whether you should or should not like that particular brand of […]

Human-Milk-Smell Perfume, for the Benefit of Babies

What might be done to encourage babies to accept products which don’t naturally smell of human milk? “[…] babies prefer the odor attributes of human milk compared to those of artificial infant formula or milk products based on milk compositions of animal origin such as cow’s milk etc.” The Fraunhofer Society (owner, amongst much more, […]

Specificity: The effects of these on those

“What, specifically, do you want to know?” is a question no one needs ask about this study. The answer is in the title: “Aggregated Effects of Combining Daily Milk Consumption And Aerobic Exercise on Short-Term Memory and Sustained Attention Among Female Students,” In-Tyng Leong, Sedigheh Moghadam and Hairul A. Hashim [pictured here], Perceptual and Motor Skills, […]

Improbable Research