Layla Eplett, in the Food Matters blog, explores a new study by Ig Nobel Prize winner Charles Spence: “Each volunteer was given four pieces of toffee. Two pieces were eaten accompanied by a soundtrack of a lower pitched brass instruments. The remaining toffee was consumed listening to a high pitched piano piece. The result was […]
Tag: Food
Effect of the Color Red on Something and Something Else
Red is a color pertaining to the subject of this study: “The Effect of the Color Red on Consuming Food Does Not Depend on Achromatic (Michelson) Contrast and extends to Rubbing Cream on the Skin,” Nicola Bruno [pictured here], Margherita Martani, Claudia Corsini, Claudio Oleari, Appetite, August 31, 2013. (Thanks to investigator Neil Martin for […]
Understanding Stigma with a ‘Dogfood Sandwich’
Would you care for a dogfood sandwich? New research investigates this question with regard to ‘Stigma’. Previous investigators of ‘Stigma’ (e.g.Fallon et al., 1984; Rozin et al., 1985, 1986) have examined people’s reactions to cockroaches and ‘Hitler’s sweater’. “For example, dipping a sterilized cockroach into a glass of juice lowered the average rating of the […]
Purple (chocolate) is the new brown (chocolate) ?
As our informed readerbase will be aware, in 2004 the chocolate manufacturer Cadbury UK applied for an unusual ‘trademark’. It was unusual in that it had absolutely no distinguishing features other than its colour. The ‘trademark’ [shown above] would (eventually) allow the firm sole-use a specific shade of purple for packaging chocolate bars. [see notes […]