Understanding Stigma with a ‘Dogfood Sandwich’

Would you care for a dogfood sandwich? New research investigates this question with regard to ‘Stigma’. Previous investigators of ‘Stigma’ (e.g.Fallon et al., 1984; Rozin et al., 1985, 1986) have examined people’s reactions to cockroaches and ‘Hitler’s sweater’. “For example, dipping a sterilized cockroach into a glass of juice lowered the average rating of the […]