Shareholder Value Destruction following Tiger Wood’s Earlier Car Crash

Tiger Woods, the celebrated professional golfer, was in a car crash in 2020. This was his second widely-reported major smash-up. After the first crash—in 2009—economists calculated some of the economic knock-on costs to companies that had paid Woods to endorse them or their products and services. They reported details in a study: “Shareholder Value Destruction […]

Prestige-car ownership and sex attractiveness ratings [research study]

Those who wish to appear irresistible to others can always try sitting in a prestige car, say a Bentley Continental GT, in an attempt to boost their attractiveness. But, according to a 2010 research project conducted at the School of Health Sciences, Centre for Psychology, University of Wales Institute, UK, this strategy might work considerably […]

‘JoyGuzzling’ – should one refrain? (new study)

“Our thesis is that there is no moral requirement to refrain from emitting reasonable amounts of greenhouse gases (GHGs) solely in order to enjoy oneself. Joyriding in a gas guzzler (joyguzzling) provides our paradigm example” – explain Ewan Kingston and Walter Sinnott-Armstrong of the Philosophy Department, Duke University, Durham, NC, US, in a new paper […]

Acoustical Analysis of Shouting Into the Wind

The physics of shouting into the wind are now slightly better plumbed. Details emerge in the study “Effects of flow gradients on directional radiation of human voice,” Ville Pulkki [pictured here, performing the experiment], Timo Lähivaara, and Ilkka Huhtakallio, The Journal of the Acoustical Society of America, vol. 143, no. 2, 2018, pp. 1173-1181. (Thanks to […]

Effects of Various Music on Angry Automobile Drivers

The effects of different styles of music on angry automobile drivers were analyzed, to some extent, in this study: “The Effects of Various Music on Angry Drivers’ Subjective, Behavioral, and Physiological States,” Maryam FakhrHosseini and Myounghoon Jeon, Proceedings of the 8th International Conference on Automotive User Interfaces and Interactive Vehicular Applications Adjunct, pp. 191-196. ACM, 2016. […]

Volkswagen’s Ig Nobel Prize-winning research also used cartoon-watching monkeys

The research that won an Ig Nobel Chemistry Prize for Volkswagen also involved monkeys watching cartoons while they inhaled automobile fumes — a fact that was not publicly known at the time the prize was awarded. Nor was it known to the Ig Nobel Board of Governors. The monkeys/cartoons news was reported today by Jack […]

Brain size in birds and their deaths in traffic accidents? (new study)

If a species of bird has a relatively small brain [compared to other avian species] is it likely to be less intelligent ? And, if so, might it be more likely to be involved in a traffic accident? A team from Ecologie Systématique Evolution, Université Paris-Sud, CNRS, AgroParisTech, Université Paris-Saclay, France and the House of […]

How to prepare a moth to drive a car

Step-by-step, practical instructions for how to prepare a moth to drive a tiny automobile. That’s what this video shows, and the accompanying paper describes: It’s all published formally as: “Insect-controlled Robot: A Mobile Robot Platform to Evaluate the Odortracking Capability of an Insect,” Noriyasu Ando, Shuhei Emoto, and Ryohei Kanzaki, Journal of Visualized Experiments, no. 118, December 2016, […]