Shareholder Value Destruction following Tiger Wood’s Earlier Car Crash

Tiger Woods, the celebrated professional golfer, was in a car crash in 2020. This was his second widely-reported major smash-up. After the first crash—in 2009—economists calculated some of the economic knock-on costs to companies that had paid Woods to endorse them or their products and services. They reported details in a study: “Shareholder Value Destruction […]

Improbable Research