Prestige-car ownership and sex attractiveness ratings [research study]

Those who wish to appear irresistible to others can always try sitting in a prestige car, say a Bentley Continental GT, in an attempt to boost their attractiveness. But, according to a 2010 research project conducted at the School of Health Sciences, Centre for Psychology, University of Wales Institute, UK, this strategy might work considerably better for men than for women.

“It would appear that even though recent years have witnessed dramatic increases in female ownership of prestige or luxury cars, such ownership does not enhance female attractiveness, as is the case with male attractiveness.”

See: Effect of manipulated prestige-car ownership on both sex attractiveness ratings British Journal of Psychology, Volume 101, Number 1, February 2010 , pp. 69-80(12)

Note: Strictly speaking, the test subjects in the experiments weren’t actually prestige car owners (as far as can be ascertained).

[ Research research by Martin Gardiner ]